The Galaxy Note is not the only PHABLET
Traditionally, Samsung presents its phablettes at IFA held in September in Berlin. But this year the manufacturer organizes a press conference in New York a few weeks before the IFA. To precede and the latest Apple iPhone expected around September 9?
By increasing the size of the iPhone screen and launching its own PHABLET, the iPhone 6 Plus, Apple has come more directly compete with Samsung and its Galaxy Note. This bigger screen "creates pressure on Samsung to launch it earlier than he would have done to boost sales as a whole" comments Jan Dawson, an analyst Jackdaw Research. It is "a way of saying, if you are ready for an upgrade, here's a terminal."
Samsung is indeed no longer alone on this category of smartphones with large screens, and he now faces strong competition in a market where volumes have not been huge. Consumers do not want to pay the high prices charged by Samsung while many similar models and cheaper Android are available.
For the first time, Samsung will launch the latest addition to the range Note facing him with an iPhone equipped with a display of comparable size (5.5 inch iPhone 6 Plus). And in September Apple should add a new competitor: the iPhone 6S Plus.
But a two-week or even a month, can he really make the difference in a market that is no longer the beginnings of the Galaxy Note? This is unlikely. After seven consecutive quarters of decline in profits, Samsung has again convinced. And the manufacturer's why ready to sacrifice. Prices of Galaxy Galaxy S6 and S6 Edge have for example been lowered.
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Samsung knows the market phablettes he created in 2011 by launching the Galaxy Note 5.3 inches. Initially, this one raises questions. But the terminal gradually attracting a growing number of customers. In 2013, Note 3 seduced, including among other manufacturers who engage in turn in this segment. Samsung needs to stand out. Thus in 2014, the Korean launches two phablettes the Note 4 and Galaxy Note Edge, its first smartphone with a curved screen to the side.
13% of smartphone 5.5 inch +
But with the iPhone 6 and 6 Plus, Apple eclipsed the advantage seemed to enjoy Samsung. In the last quarter alone, the US has seen its smartphone sales grow by 35% to 47.5 million units.
The entrance of Apple has energized a segment already growing. And more generally, the trend is a growth in the average size of the smartphone screen. In the United States, during the second quarter, 13% of smartphone sales were for terminals 5.5 inches and more, against 5.5% a year earlier. And according to Kantar Worldpanel, Apple is now prevailing on these models, rather than Samsung.